Invisible Drive
About
The Mercedes-Benz F-CELL is the first hydrogen-powered car, ready for series production. It was our task to bring attention to this environment-friendly technology and to present the innovations of Mercedes-Benz. We prepared the Mercedes-Benz F-CELL for stealth mode and let it drive through urban areas, to demonstrate – before the eyes of countless passengers – how the car is invisible for the environment.
Client:
Mercedes-Benz
Agency:
Jung von Matt
Year:
2012
Location:
Hamburg, Germany
Paris, France
We created
the first
invisible car
LED Technology
We equipped one side of the car completely with LEDs and placed a camera on the other side. Everything the camera captures is directly shown on the LED-side of the car, which gives you the impression that you can see right through it.
