The Hyundai i30 is transformed into a moving social media platform! With the help of a rear-window touch screen people can „like“ the car in real life now — not only on websites or via their smart device.  On a roadshow in six German cities the audience can log into their facebook accounts directly on the car’s rear via multitouch. „Like it“ becomes „own it“ on top – users also participate in a Hyundai car lottery by posting that they used the application. If they collect votes from their Facebook friends, they have the chance to win a Hyundai i30. Markenfilm Crossing delivered the technical concept and produced the project and the case film.