GUESS THE CAR
About
The smart fortwo offers a surprising spacious interior concept. To proof this, we started an unconventional blind test: Our GUESS THE CAR event. Testers are invited to enter a black box, touch the new smart fortwo, sit inside and feel the interior. We then ask them what car they believe it is. Testers who guessed right win a test drive session right away – but most of them hit it far away…
Client:
Smart
Agency:
BBDO proximity
Production:
Markenfilm SPACE
Year:
2014
Location:
Hamburg
Making Of
We built a special black box, without any brand logo that could reveal the smart fortwo from outside. For testers, we constructed a special entrance with a double blind door. Inside, our smart fortwo is monitored with a multitude of cameras, sensors, night-vision optics. All this to capture the moments when the light goes on and testers see if they guessed the car right.
