Swiss RE LED HEADS
About
We created a unique 3D LED show for the 150-year anniversary of Swiss Re. Giant sculptures of heads, symbolizing the ‚open minds‘ theme of the anniversary, were brought to life with over 36,000 LEDs and more than 7.5 km of cables.
Client:
Swiss RE
Agency:
AYR Zürich
Type of Exhibition:
Temporary Exhibition / Concert
Year:
2013
Location:
Lucerne, Switzerland
In cooperation with Lucerne Festival, we used the heads as a visual expression of orchestral music by performing a live VJ session. A technological and visual challenge with over 200 days of engineering for several thousand guests who experienced the impressive installation in Zurich, London, New York and Beijing.
We designed the visual content that plays on the contoured surface of each 3D head. At Swiss Re’s events, children used iPads to draw digitally onto the giant heads.
We created
a unique 3D LED Show
Technology
Technology was key to bring the heads alive in a unique LED show experience: We developed real-time visualization software based on the VVVV framework. In addition, we produced tablet apps that remote-controlled the head content, and which were also able to paint colours on the heads in a sketch app for children.
