We developed the world’s first cruise liner cabin, allowing visitors of the Hapag Loyd Brand Day to experience the cabin of the new MS HANSEATIC nature in a virtual recreation and experience what’s it like even though the ship itself was still being built at the time of presentation. With HTC Vive’s room-scale technology, we gave visitors a realistic and fully interactive insight into what’s its like to be on a cruise-ship.
We recreated the cabin down to the very last detail using the real-time Unreal Engine software in order for it to be experienced wholly intractable in top quality. The user can navigate freely inside the cabin, interact with objects and trigger certain „action points“ in which the user learns information about the ship.
Hapag Lloyd Cruises
Type of Exhibition:
Temporary Exhibition / Brand Day
about 1.000 sqm