On March 26, 2012, DDB Tribal (Dusseldorf/Germany), Steinway & Sons (Hamburg/Germany) and Hilton recalled the legendary Bed-In of John Lennon and Yoko Ono.
The live-stream multimedia event „Piano for Peace“, designed to set a sign for global peace, took place at the Hilton Hotel in Amsterdam – in the same room that Lennon & Ono used in late March 1969.
Steinway & Sons
Users from across the globe uploaded their very own music compositions, which were then played on an impressive white grand piano from the Imagine Series Limited Edition by Steinway & Sons, which was placed in the middle of the room.
By using the computer keyboard of any internet-enabled computer, everyone wishing to participate was enabled to play the piano from anywhere in the world via a custom-built robot arm, sending their own personal musical message of peace.
The multimedia installation offered complex interfaces and created a striking user experience resulting from a tightly knit collaboration between client, agency, multimedia producers, piano robot manufacturer and web-developers.
We set up a fully automatic direction process with several cameras that autonomously framed, entered logos, and programmed clips for the media library. We also altogether administrated the 12-hour streaming marathon in cooperation with StreamZilla, a market-leading streaming house that uses a high performance pan-European fibre network.