Inspired by state of the art tech scenes made famous by secret agents films, the installation showcases KIA’s future technology. The core of the installation is a real KIA NiroEV, placed on a turntable in front of a high-res LED screen in the KIA Brandstore in Seoul. The visitor can sit in the car and enjoys a stunning and action-driven drive in the new KIA. The storyline features an exciting secret agent story, creating an immersive experience by synching the real cars movement on the turntable with the drive on the LED system.
KIA Brandstore, Seoul