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First sailed
mona lisa

About

We sailed the world’s largest Mona Lisa artwork. Together with the lead agency LLR, our team took on the challenge to perform a virtual GPS artwork for Vodafone’s campaign „Firsts“. Over 3 days, we guided a special catamaran boat – fully equipped with mobile technology – to trace the outlines of the Mona Lisa at sea. Users followed this event on our WebGL microsite in realtime, with live streams and interactive support messages to the team on board.

Client:
Vodafone

Agency:
Lukas, Lindemann Rosinski / Konzeptwerft

Year:
2014

Location:
Kiel, Germany

We created

the first GPS based
Mona Lisa

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Impression - Sailing Mona Lisa via GPS
Impression - Sailing Mona Lisa via GPS
Impression - Sailing Mona Lisa via GPS
Impression - Sailing Mona Lisa via GPS