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Break the Pattern - Markenfilm Space
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Break the Pattern

About

Together with Markenfilm Schweiz, we invented an interactive installation for a business event of die Mobiliar in Zurich, Switzerland.

The installation allows visitors to interact with a large scaled LED wall and „break its pattern“.
 A dynamic generative design was created, which is directly influenced by the visitors appearance. Via body tracking, we create a virtual image of the visitor and reproduce it as an abstract reflection on the wall, creating new patterns and colors.

 

Client:
die Mobiliar

Agency:
Markenfilm Schweiz AG

Production:
Markenfilm SPACE

Year:
2019

Location:
Zurich, Switzerland

BODY TRACKING
AND GENERATIVE DESIGN

Generative Artworks

The generative algorithm of the installation constantly creates random combinations of different shapes and triad color schemes, highlighting the abstract image of the visitor.
A screenshot is taken at regular intervals, capturing these moments in a variety of individual generative artworks.